Airports Council International (ACI) World in partnership with leading travel technology company Amadeus, announced the best airports for customer experience worldwide - as chosen by passengers - through the Airport Service Quality (ASQ) Awards.
The ASQ program stands out as the preeminent airport customer experience measurement and benchmarking program globally, distinguished by its unwavering commitment to a rigorous and scientific methodology. Unlike other programs in the aviation industry, ASQ's approach is anchored in live research conducted through surveys administered directly to travellers at the airport, capturing their satisfaction levels on the very day of travel. The ASQ Surveys cover over 30 performance indicators across key elements of the passenger's airport experience, giving the most complete picture of the passenger experience journey. This distinctive methodology is renowned for its robustness, enabling meaningful statistical inference and providing unparalleled insights into the passenger experience.
ACI World Director General Luis Felipe de Oliveira said, “We are delighted that in 2023 the ASQ program surpassed 400 participating airports in a historical record, reflecting our members' commitment to placing the passenger first. Likewise, we thank the guests that dedicated their precious time by providing feedback in close to 600,000 surveys. The global growth of the program underscores the trust placed in its scientific and live approach, making ASQ the go-to standard for airport customer experience assessment in the aviation industry. The future success of airports hinges on the unwavering commitment to delivering a stellar customer experience at every touchpoint. In an era where passenger expectations are evolving rapidly, excellence in customer service isn't just a goal; it's the key to ensuring airports remain not just gateways, but memorable destinations in themselves.”
Amadeus EVP Airport & Airline Operations Rudy Daniello said, “It's encouraging toÊ see continued commitment to customer experience at airports across the world demonstrated again by the ASQ Awards. Over the past few years many airports have applied technologies like self-service and biometrics to improve the experience for passengers across key airport touchpoints. What we're seeing now is a desire to move to the next level by working more collaboratively with airlines and other partners to better manage the impact of disruption. The management of disruptions is a defining issue for passengers, so we look forward to working closely with the industry as it develops new approaches that deliver improved outcomes for passengers.”
ASQ Awards highlights
