Key stat: 58% of US adults have viewed a search result page that included an AI-generated summary, per a March Pew Research Center survey.

Beyond the chart:

• 49% of US adults still check traditional links when using AI search tools like Google or Perplexity, according to a May Fractl survey.
• 45% of US adults worry that content is AI-generated in search results, per a May Resolve survey.

Use this chart: Marketers can use this chart to prioritize concise and authoritative content that surfaces in AI summaries, while still supporting the traditional links that users trust.